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About Us

 Fincore Group is a direct-to-consumer e-commerce company and the operating company behind 

The Purest Co, a health and wellness brand headquartered in Singapore.

Management team

Justin Chiam, CEO

Justin Chiam, CEO

Justin Chiam, CEO

Justin oversees the strategy, product development, and resource allocation of the group.


Prior to Fincore, Justin held various positions in financial institutions, most recently he was the Consumer and Industrials sector analyst for Macquarie Group. 


LinkedIn

Stuart Ho, COO

Justin Chiam, CEO

Justin Chiam, CEO

Stuart manages operations and strategic initiatives for the group.



Before Fincore, Stuart held operations and risk roles across the commodities industry. Most recently he was managing risk at Glencore.


LinkedIn

Sherman Lim, CMO

Justin Chiam, CEO

Sherman Lim, CMO

Sherman manages marketing and branding for the group.



Before Fincore, Sherman held design and marketing roles in various MNCs. Most recently he was a design manager at Proctor & Gamble.


LinkedIn

Mission

Culture & Values

Mission

We are here to deliver happiness, in the form of great products and an exceptional customer experience.

Vision

Culture & Values

Mission

Our vision is to become a global health and wellness brand with our products touching the lives of people everywhere.

Culture & Values

Culture & Values

Culture & Values

We believe in integrity, transparency, autonomy, and empowerment. Our culture provides a safe space for calculated failure - an outcome that is inevitable in the iterative process.

In The Media

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