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About Us

 Fincore Group is a direct-to-consumer e-commerce company and the operating company behind 

The Purest Co, a health and wellness brand headquartered in Singapore.

Management team

Justin Chiam, CEO

Justin Chiam, CEO

Justin Chiam, CEO

Justin oversees the strategy, product development, and resource allocation of the group.


Prior to Fincore, Justin held various positions in financial institutions, most recently he was the Consumer and Industrials sector analyst for Macquarie Group. 


LinkedIn

Stuart Ho, COO

Justin Chiam, CEO

Justin Chiam, CEO

Stuart manages operations and strategic initiatives for the group.



Before Fincore, Stuart held operations and risk roles across the commodities industry. Most recently he was managing risk at Glencore.


LinkedIn

Sherman Lim, CMO

Justin Chiam, CEO

Sherman Lim, CMO

Sherman manages marketing and branding for the group.



Before Fincore, Sherman held design and marketing roles in various MNCs. Most recently he was a design manager at Proctor & Gamble.


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Mission

Culture & Values

Mission

We are here to deliver happiness, in the form of great products and an exceptional customer experience.

Vision

Culture & Values

Mission

Our vision is to become a global consumer retail company and have our brands and products touch the lives of people everywhere.

Culture & Values

Culture & Values

Culture & Values

At Fincore we believe in integrity, transparency, autonomy, and empowerment. Our culture provides a safe space for calculated failure - an outcome that is inevitable in the iterative process.

Milestones

2017

2017

2017

Fincore was founded and incorporated in Singapore to focus on the nascent internet retail industry.

2018

2017

2017

Expanded into Kuala Lumpur. Started taking on agency work to build capabilities and expand the team.

2019

2017

2019

Identified market gaps and launched direct-to-consumer brands in various verticals. Refocused on branded e-commerce.

2020

2020

2019

Crossed more than US$1m+ in cumulative branded retail sales for the first time through all related brands.  

2021

2020

2021

The team expands to more than 10 people. Moved to larger premises in Singapore and took fulfillment and logistics in-house. Expanded into new geographies. 

In The Media

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