Fincore Group is a direct-to-consumer e-commerce company and the operating company behind
The Purest Co, a health and wellness brand headquartered in Singapore.
Justin oversees the strategy, product development, and resource allocation of the group.
Prior to Fincore, Justin held various positions in financial institutions, most recently he was the Consumer and Industrials sector analyst for Macquarie Group.
Stuart manages operations and strategic initiatives for the group.
Before Fincore, Stuart held operations and risk roles across the commodities industry. Most recently he was managing risk at Glencore.
Sherman manages marketing and branding for the group.
Before Fincore, Sherman held design and marketing roles in various MNCs. Most recently he was a design manager at Proctor & Gamble.
We are here to deliver happiness, in the form of great products and an exceptional customer experience.
Our vision is to become a global consumer retail company and have our brands and products touch the lives of people everywhere.
At Fincore we believe in integrity, transparency, autonomy, and empowerment. Our culture provides a safe space for calculated failure - an outcome that is inevitable in the iterative process.
Fincore was founded and incorporated in Singapore to focus on the nascent internet retail industry.
Expanded into Kuala Lumpur. Started taking on agency work to build capabilities and expand the team.
Identified market gaps and launched direct-to-consumer brands in various verticals. Refocused on branded e-commerce.
Crossed more than US$1m+ in cumulative branded retail sales for the first time through all related brands.
The team expands to more than 10 people. Moved to larger premises in Singapore and took fulfillment and logistics in-house. Expanded into new geographies.
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